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Using Mobile Marketing To Convert FB Likes Into Loyal Customers

Many businesses in today’s world utilize Social Media as a means of promoting their business. Many businesses also have a Facebook page, with varying numbers of “Likes”. However, are they doing anything with those “Likes” ? Rarely have I seen any businesses that are doing anything to turn those Likes into $$, or better yet, into loyal customers. Yet, with the use of Mobile Marketing, this can be done for relatively low cost compared to other means of advertising.

Everywhere you look these days, you see people with cell phones. People are constantly looking at their cell phones. If they receive a text message, they will be sure to check the message within 90 seconds, on average. This is what is called a “captive audience”. By reaching out to this segment through Text Message Marketing and combining this with Mobile Coupons, a business can increase their bottom line easily as well as increasing their loyal customer base.

While text messages are a fantastic way to bring more local traffic to your business, they are only effective if you have customers on the other end to receive those messages. This means that you need to do a little work to get people to actually sign up to your mobile list. Thankfully, this is not too difficult.

One method is to reach out to those that have “Liked” your FB page. A simple, pinned post, asking your fans to text a keyword to a short code, in exchange for some type of incentive will get you started building your mobile list. Perhaps the best way to do this is to give away a discount code or something similar, which is sent to them immediately to “welcome” them to your service.  And because text message marketing is opt-in based, these people have basically given you permission to text them any offers that you might have.

Once you get people on your list, the main battle is actually keeping them there. Text messaging is a great way to keep your brand in mind when they do need your products and services. Therefore, always make offers that are appeasing to your target audience.
As long as you continue to deliver value and don’t ‘over do’ the text messages that you send them, you should not have any problems keeping your list happy. Be sure to make it easy for them to “opt-out” of your list as well by including an option to do so in every message.

To view Text Message packages offered by Todays Mobile Services, click here.